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Online dating market

Online dating market

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View Top Market Reports on Your Industry & Get Immediate Download Access. With a $3 billion market size in the US, the online dating industry is dominated by large players monetizing through subscriptions or the freemium model with.

Global Online Dating Services Market was valued at USD Billion in and is projected to reach USD Billion by, growing at a CAGR of % from to What is Online Dating? Online dating can be defined as system where one can find and introduce themselves to new personal connections over the internet.

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Due to high safety concerns for women in India, privacy is an extremely crucial matter, and online dating is no exception. Culturally speaking, India has very traditional relationship and marriage standards, with online dating being a relatively new phenomenon that is still highly contentious.

When Bumble entered the Indian market inthe company recognized the security risks if operating in India and wanted to find online dating market to foster a safe environment for users. They conducted research on the ground to learn what attributes their consumers wanted in an online dating platform and made the necessary changes. Echoing the measures taken by Bumble, Tinder had a similar approach to entering the market in India.

Hinge recognized this gap in the online dating market and sought to differentiate itself in a way that would better appeal to older audiences, based on the assumption that this cohort might be more keen on seeking out serious relationships. The League is another dating app that aims to foster more meaningful relationships. The app requires users to have LinkedIn profiles, and only allows a certain number of users to have active memberships at a time — making the online dating experience more exclusive.

And while many dating apps charge for memberships, Tinder sets different price points for different age groups.

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